2012
How to Diversify the Anchor Text of Links to Your Web Site
Some of the latest Google algorithm changes involves the diversity of anchor text links that point to a web site or one particular web page. If you have too much of one keyword phrase in the anchor text, which tends to be around 60 percent or higher, there will be issues.
2010
Google Quietly Removes Date from Google Link Data
Google has quietly made a change recently in Google Webmaster Tools. They have removed the date that is reported when they report the links to your website.
Search Engine Optimization: Google Showing Top Links
An interesting development today in the Google search results. The latest development is the fact that Google is publicly showing top links for certain keyword phrases.
2009
Eye Tracking Study: Google versus Bing
What is interesting to note is that sponsored links are attracting more attention than they are on Google.
2008
Google Tests Site Links Search with Microsoft
From what I can tell, and from the short amount of testing that I have done, the search box appears when you search for Microsoft at Google.com. It looks to me that it is nothing but a Google custom search engine, or simply a site: command search of the microsoft.com domain, which includes all of their subdomains.
How Would You Build Links If Google Did Not Exist?
Loren Baker looks into the practice of successful link building for Google, by pretending that Google and PageRank were never invented, and linking is done to attract interest and traffic.
1
(6 marks)
