June 2007
SEO : What Kind of Content Should I Create for My AdSense Site?
Joel been creating profitable websites since 1995. As co-creator of Yahoo! Games and owner of dozens of additional websites, his expertise covers everything from web hosting, domain registration and search engine optimization to creating content, generating traffic and monetizing sites.
May 2007
SEO : Google Goes Ctrl - Alt - Delete
Readers have to understand how difficult it is for reporters to write about clíck fraud as there is very little corroborating evidence outside the information we ferret out of advertisers who complain to us about their experiences. Google and Yahoo are not known to be forthcoming with information surrounding their pay-per-click programs.
SEO : More Freeware SEO Tools for the DIY Webmaster - Part 2
In Part 1 of this article , some of the better, freeware keyword, sitemap and ranking tools available to webmasters were listed. Part 2 covers meta tag generators, link popularity apps, link checkers and general SEO tools. Again, all of these tools can be found in the SiteProNews Webmaster Tools Directory along with new additions as we find them.
April 2007
SEO : Estimating the Real Click Fraud Rate By Nick Guastella
The controversy surrounding click fraud comes up every year, but it reached a fever pitch during December’s Search Engine Strategies conference in Chicago when participants voiced concerns over experiencing fraudulent click rates ranging from 20 to 40 percent, threatening the entire paid search industry.
SEO : Five Steps to Effective Keyword Research
There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings.
The Impact of Personalization on SEO By Claudia Bruemmer
Personalization of search has been a growing topic of interest for a while, but has stayed under the radar for most people until now. With Google’s widespread integration of personalization into standard search results, search marketers’ attention has finally been firmly riveted on the issue.
March 2007
Designing Successful Ads for Adsense
Here’s some basic tips to designing successful Ads for those who are using publisher that have Adsense on thier websites. Read on to increase your Adsense hits!
The Right Web Design Look and Feel - Does it Matter?
This might seem like an obvious statement. Of course the look and feel of my web site matters but how much does it actually matter and what can I do to improve my web design interface?
February 2007
SEO Click Fraud: A Guide To Protecting Your Pay-Per-Click Campaign
by 2 othersClick fraud is the latest ‘hot topic’ circulating the online marketing arena, but what is it? And how does it affect you as a merchant running a pay-per-clíck campaign?
Top 10 SEO Mistakes and What to Do to Correct It
Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings. (Wikipedia)
This definition of SEO sounds simple, but beware! Search engine optimization is a minefield, even for professionals, and although necessary to a business, should not be undertaken lightly. Below, is a brief look at the top 10 mistakes and how to correct them.
1
(10 marks)