PUBLIC MARKS with tags ovp & streaming

This guide is intended for all publishers that wish to manage and deliver live video using the Limelight Video Platform (LVP). For convenience, Limelight has built live video management using the same easy workflow that exists for on-demand video. Publishers can conveniently manage both their live and on-demand assets in a single console account. The same powerful tools that are available for on-demand are also available for live, including geo/domain restrictions, scheduling, metadata management, custom metadata management, player customization and channels. In addition, all LVP players are enabled for live delivery, permitting publishers to mix both live and on-demand in the same channel and deliver using adaptive bit rate streaming.

's often said that the enterprise is both the backbone and the Achilles' heel of streaming media deployment sales. It's the backbone because the number of encoding, transcoding, or rich media capture units sold to small businesses and Fortune 500 companies alike can far exceed the number sold to entertainment companies. It's the Achilles' heel because, once a sale is made, enterprise customers tend to use the solutions for years beyond the typical replacement date when a media company would upgrade its streaming technologies and platforms.