09 April 2006 15:00
Suckers: The Future of Online Subversive Marketing
Members of the media -- and the blogosphere -- can lose their skepticism at the wrong moments. A few days ago Pitchfork admitted that it had been part of a prank and retracted its story that singer-songwriters Sufjan Stevens and Rosie Thomas were going to have a child together. Days before an amateur video taken a Death Cab For Cutie concert started making the Internet rounds...and surprisingly a lot of people bought into it.
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