August 2008
Bridging the Gap: From Mediocrity to Excellence
Set specific goals, measure yourself, and take action. This is the correct plan for business success.
March 2008
Using Applied Science to Prevent Loss of Customers and Profits
Each customer is an investment and represents hours of marketing efforts and expenditures. Each customer lost represents an investment that is no longer reaping dividends. Having customers, not merely acquiring customers, is crucial for business success.
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(2 marks)