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2012

The Customer-Value Canvas v.0.8 « Business Model Alchemist

by oseres (via)
I’ve been thinking about “plug-ins” that complement the Business Model Canvas for a while. One concept that I’ve been looking at more closely over the last few weeks is the invaluable “jobs-to-be-done” approach. I tried to turn it into a visual approach like the Business Model Canvas (BMC). The result is a prototype conceptual tool, the Customer Value Canvas v.0.8., that I present in this blogpost.

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