PUBLIC MARKS from mrongos with tag "Play B3yond"

Our vast network of fanboy spies is reporting that PS3 ads have started showing up in New York City over the past 48 hours. All of the banners and billboards spotted so far follow the same theme, using a simple shot of the console itself combined with a “Play B3yond” tagline. Below that catch-phrase is the launch date: “11/17.” Simple. Clean. Effective.