PUBLIC MARKS from kuroyagi with tag aol

"AOLはこれまで、欧州ではAdvertising.comやADTECH、buy.atなどの広告事業を展開してきた。Platform-Aはこうした事業をまとめるほか、QuigoやTACODA、Third Screen Mediaなどの買収で得た検索や広告関連の技術も統合。広告主に対し、「最善のマーケティングツールと技術」を「1つの窓口から」提供できるとしている。"

"AOL doesn't have its own search index, but licenses Google's, so an AOL tie-up would likely see Yahoo keep its search and search ad operations. AOL has been investing heavily in advertising technology, adding Tacoda (behavioral targeting), AdTech (ad serving, big in Europe), Lightningcast (video ads), Quigo (contextual ads) and Third Screen Media (mobile ads) to its newly formed Platform A business, built around the base of its Advertising.com ad network."

AOL (NYSE: TWX) is in the process of acquiring New York/Israel-based ad targeting provider Quigo for $300 million, according to Haaretz, an Israeli daily newspaper.

AOL owns the largest online ad network, Advertising.com, and will be integrating BT capabilities into that property as well as others across its network.

われわれは「AOLが、今朝（米国時間7/24）行動ターゲッティング広告を手がけるニューヨーク拠点のTacoda買収について発表する」と聞いている。Tacoda社は2001年設立。

"AOL Extends Leadership in Video Search with Addition of Truveo's Next-Generation 'Visual Crawler' Technology"