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Evolution of YouTube could mark beginning of age of personal media
Again, that's only beginning. On YouTube, the average user watches 30 minutes of videos a day, though the average length of each video viewed is about 2 minutes. The site just began accepting limited advertising, validating its concept with money.
When I ask Hurley if advertisers are seeking out YouTube, he replies, "More than we can deal with. Potential partners — that's another wave of e-mails. We're having discussions with all the major studios, (record) labels and networks."
The owners of mass media content want to seed YouTube with movie clips, promos and music videos — which are, in a Twilight Zone-ish twist, designed to pull consumers back into mass media from the personal media that's about to eat into the mass media's audience and income.
Then again, YouTube brings up the question of what constitutes mass media. If 23 million people around the world see The Evolution of Dance— that's pretty mass. Yet it's still niche and personal and user-created. It's all those things, which is what makes this moment so confounding, and so ripe with possibilities.
What does all this mean to the media business? There isn't a soul who really knows — except to know it means that a tiny company above a Japanese restaurant can alter the balance of the entire industry.
The Hardest Lessons for Startups to Learn
by 4 others1. Release Early. 2. Keep Pumping Out Features. 3. Make Users Happy. 4. Fear the Right Things. 5. Commitment Is a Self-Fulfilling Prophecy. 6. There Is Always Room. 7. Don't Get Your Hopes Up.
10 Ways to Please Us, the Customers
I. Thou shalt not entomb thy product in indestructible plastic / II. Thou shalt hire native English speakers to translate thine instruction manual. / III. Thou shalt not hype irrelevant specs / IV. Thou shalt not charge tech-support fees for thine own mistakes. / V. Thou shalt not participate in rebate rip-offs. / VI. Thou shalt not hide from thy customers. / VII. Thou shalt remember the customer's phone number / VIII. Thou shalt not prevent "zeroing out" of thy phone-mail maze. / IX. Thou shalt not hog the power strip. / X. Thou shalt not plan obsolescence.
Marketing to Myspace Users
by running this on your Myspace page (or any other web page for that matter), you can get 5% off any order you place with RollerWarehouse. So, if you’re into rollerskating, you can put news on your Myspace page to make it cooler, and you can get 5% off your orders.
They currently estimate that 50-75 new news tickers are being placed today for a total somewhere between 750-1000 total tickers running on people’s pages.
Blog Advertising Survey
Don't use Page Rank or Cost as indicators of quality when looking at running advertising campaigns across Blog sites. Our research now shows that these are two of the poorest indicators. How, then, should an advertising agency approach a blog advertising campaign? What factors make good indicators as to the suitability of a Blog for your product or service? We set out to find out.
The role of anti-marketing design
by 2 othersWe trust things more when they look like they were done for the love of it rather than the sheer commercial value of it.