PUBLIC MARKS from cyberien with tag advertising

create. connect. convert. Go Beyond Existing Advertising Limitations with PointRoll Rich Media Solutions With PointRoll technology, consumers can interact with an ad just as rich and full-featured as a complete web site, without leaving the site and content they were already browsing. The result: improved ad effectiveness including increased branding and conversion opportunity, without the negative experience associated with other intrusive technologies, such as pop-ups or interstitials. Our innovation and superior service have made us the undisputed industry leader, serving more than 70 percent of all rich media ads in 2006. Why rich media? Interactive. Engaging. Measurable. Why Not Rich Media? PointRoll rich media solutions accounted for a 116 percent click-through rate lift over standard banner ads and an industry-leading average of 10.8 seconds of time spent with brand in 2006. By affording users a rich media brand experience on their terms anywhere online, PointRoll's industry-leading metrics tell the story of ROI maximized. By enabling unlimited creative possibilities and robust measurement capabilities, the question shouldn't be why rich media, but why not?