June 2009
Google VS Bing User Centric Eye Tracking Study
User Centric has released the results of an eye tracking study that compares data between Google and the new Microsoft search engine Bing.
December 2007
Link Building: DIY In-House vs. Outsourced - Search Engine Watch
For some companies, in-house works; for others, outsourcing link building works. A combination of the two might work for other companies. However, the lack of experienced link developers in the search engine marketplace makes a compelling argument to manage link building campaigns in-house -- especially for competitive and high-margin verticals.
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