February 2008
Zicam and the Reputation Management Fiasco
Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne. It was then that two friends suggested Zicam to me. When stocking up on medication for the winter months, the high recommendations of Zicam had me buying the oral mist.
December 2007
Lane Hartwell Richter Scales and Reputation Management
There’s a big debate in the blogosphere right now involving a parody video from Richter Scales and photographer Lane Hartwell. A photograph Lane took was used without her permission, she was not credited and not compensated. Richter Scales feels this falls under the fair usage act. I’m not going to take sides in the copyright issue, however what I do want to look at is the reputation management angle.
1
(2 marks)