PUBLIC MARKS from bhartzer with tag ftc

The FTC has sent an updated letter to the search engines about disclosure of paid ads versus natural search results. I ve analyzed the letter, and here is what you need to know.

A company that sells guitar-lesson DVDs online has settled with the Federal Trade Commission for a whopping $250,000 over charges that the company “deceptively advertised its products through online affiliate marketers who falsely posed as ordinary consumers or independent reviewers”. The company supposedly schemed to have fake positive reviews po