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PUBLIC MARKS from adfunk with tags "teen cell phone" & phone

12 September 2006 21:30

Cell phone marketers calling all preteens

Forget the Barbie Dream House. Today’s 9-year-old wants her own cell phone — and Mattel will be happy to provide one. Cell phone companies are now marketing devices to the 12-and-under set. The toymaker is one of many companies vying to connect with the preteen and younger market through mobile phones, services and accessories. The goal is not just to tap new revenue — it’s also to establish brand loyalty early.

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PUBLIC MARKS from adfunk with tags "teen cell phone" & phone

12 September 2006 21:30

Cell phone marketers calling all preteens

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