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16 July 2006 17:30

Publicis Dialog puns on ass shaking for new Renault viral

by bluexmass
The campaign backs the new, 2006 model Renault Megane, which is being promoted with an above-the-line campaign based on the theme "still shaking it". The viral is simple and based on a pun on the word "ass". When a visitor lands on the Still Shaking It

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astroturfing +   buzz +   case-study +   microsite +   Mothers-Against-Noise +   music-selling +   parents +   teens-and-tweens +   universal +  

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last mark : 16/07/2006 17:31