PUBLIC MARKS with tags sports & webdesign

A media company driven by talent, technology, and design. We empower writers and their communities with exceptional product technology. New media is a new craft that requires a new kind of talent. So we're reinventing the media model with profitable, high-quality, innovative coverage from passionate, talented creators.

R/GA created an online Art of Speed theater, accessible from the NIKE Lab homepage through a third door. Picking up on the spaceship-inspired theme of NIKE Lab, it guided visitors through a tunnel where they were greeted with the interactive trailer containing a montage of all the speed-inspired films. To expand upon the idea that the theater was an online planetarium, the artists’ films were showcased in 15 floating movie screens that included details about them and their pieces.

interactive mode / it will kick your ass