PUBLIC MARKS with tags scroll & ux

Scroll-based interaction is incredibly popular for interactive storytelling. There are many compelling reasons for this, yet scrolling is surprisingly nuanced and easy to break. So here are five rules for employing scrolling effectively.

Luke Wroblewski went on a pretty great twitter tear debunking the persistent myth of "the fold" in contemporary (read: multi-device) web design. For posterity, here are all of the tweets including links to the sources.

Eons ago, a couple of Medium engineers got fed up. They were sick of having to scroll all the way down the page to see how long a story was. It was wearing out their trackpad, it was making their fingers sore, and they figured there must be a better way. So they sat down and devised a simple formula, and the Medium read time was born.