18 July 2006 13:00
Click Fraud Up from Last Quarter
by bluexmass
About 14.1 percent of clicks on text ad links are fraudulent, according to a new report scheduled to be released today from Click Forensics, the Associated Press reports. That's up from 13.7 percent three months ago. A recent report from Outsell estimated
16 July 2006 17:00
Google Local GeoAds in Beta
by bluexmass
A search on Google Local may bring up not only the familiar red balloons signifying the location of the searched-for product/service but also, sometimes, other icons (e.g., a coffee cup) that when clicked on show a PPC ad with logo, hyperlink, street loca
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