16 July 2006 19:00
Out-of-home advertising - Wikipedia, the free encyclopedia
by bluexmass
Out-of-home advertising (OOH) is essentially all type of advertising that tries to reach the consumer while he or she is not at home. In negative terms: it is neither broadcast, nor print, nor internet advertising.
Outdoor advertising - (Marketing & Web): Definition
by bluexmass
Any form of advertising visible in the outdoors, such as billboards, transit cards, and even sky writing by airplanes. Three main sectors: 1) Advertising on Street Furniture; 2) Billboards; 3) Transport
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