PUBLIC MARKS with tags motiondesign & art

R/GA created an online Art of Speed theater, accessible from the NIKE Lab homepage through a third door. Picking up on the spaceship-inspired theme of NIKE Lab, it guided visitors through a tunnel where they were greeted with the interactive trailer containing a montage of all the speed-inspired films. To expand upon the idea that the theater was an online planetarium, the artists’ films were showcased in 15 floating movie screens that included details about them and their pieces.