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17 July 2006 18:30

Summer House Draws Influencers to Spread the Word

by bluexmass
A Boston marketing firm, CerconeBrownCurtis, set up the Summer House, describing it in brochures as an ``experiential marketing opportunity" -- a place to position products in their natural settings where hard-to-reach editors can taste, touch, smell, tes

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advertising-agency +   creative +   public-relations +   technique +   word-of-mouth +  

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last mark : 17/07/2006 18:39