PUBLIC MARKS with tags marketing & Activism

Les publicitaires, c'est comme les dealers, ils attendent les enfants et les ados à la sortie des écoles et des lycées. Ils savent très bien que plus ils prennent les jeunes tôt, plus il sera dur après pour eux de se désintoxiquer de la consommation.

Every 60-second episode is a dramatization based on an actual tobacco industry internal document or brainstorming session. And while not all of the marketing ideas presented on the show were implemented, the fact that they were even brought up provides an important insight into Big Tobacco's approach to marketing its deadly products. It's hard to believe this stuff's true. But it is. Honestly. We couldn't make it up.