PUBLIC MARKS with tags ipad & print

We are announcing this morning an important development at Newsweek and The Daily Beast. Newsweek will transition to an all-digital format in early 2013. As part of this transition, the last print edition in the United States will be our Dec. 31 issue.

The launch of Wired’s iPad app in June was heralded as a new dawn for magazine publishers: the app generated 100,000 downloads, exceeding print single copy sales (which reached 77,443 in June, according to the Audit Bureau of Circulations), without cannibalizing print.

print Redesigning newspapers and magazines to engage and inform today’s hurried readers. online Creating user experiences that reach new media consumers more effectively. mobile Providing cutting-edge ideas for mobile content delivery to mobile devices.

Every magazine on the iPad also has a website which contains most or all content from each issue. For free. Additionally, the lack of subscription options creates a price disparity for magazine/app buyers. To match the magazine industry’s $4.5 billion annual print revenue, 900 million $4.99 iPad apps would need to be sold. (Or, assuming publishers could make $25 per issue per subscriber in advertising, they’d need to sell 54 magazine apps to every iPad owner, for $4.99 each)

Learn how Adobe helps publishers and advertisers take books, magazines, and newspapers beyond print to create revolutionary digital experiences for a wide range of screens and devices.