PUBLIC MARKS with tags arg & transmedia

AT&T is pulling out all the stops with a new campaign centered around a web series titled Daybreak. Then action-packed five-part series showcases some of their current products, including the HTC One X, Samsung Galaxy Tab, and various softwares. There’s even an ARG component that looks to be pretty in-depth. Get the details after the jump. The series was developed in association with BBDO and TV producer Tim Kring, who is most notable for creating the television shows Crossing Jordan, Heroes, and Touch. ARG : http://forums.unfiction.com/forums/viewtopic.php?t=34622&start=30

an augmented reality drama that took place on the Internet, on mobile devices and offline in four live action events in London. It was developed by Heroes creator Tim Kring and sponsored by Nokia. The audience played the part of activists and supporters of the eponymous organisation, Conspiracy For Good, and joined in to help direct the action by solving various puzzles spread across different media.

The End of the Line (le bout de la ligne de pêche) est un film documentaire qui n’est sorti qu’aux USA et en Grande-Bretagne concernant la surexploitation des océans, notamment en ce qui concerne la pêche. Il a été réalisé en 2008 selon le livre éponyme de Charles Clover. On y parle donc de plusieurs sujets : le moratoire sur la pêche à la morue au large de Terre-Neuve, la surpêche du thon rouge et l’augmentation de la demande pour les sushis, les conséquences de la disparition du poisson pour l’alimentation des êtres humains, etc…