January 2006
長尾理論:打開「藍海之門」的另一把鑰匙 ◎周浩正
by vista「長尾理論」反映於分佈圖上的百分之八十,就像一條長長的尾巴──越細小、越接近尾端、越被忽視的非主流產品區,才是未來產生可與主流市場相匹敵的、甚至是市場規模更大的、新的「暢銷產品源」*註3;而80%(五分之四)的「無用多數」,很可能就是未來「關鍵少數」的隱身之處。
November 2005
1
(3 marks)
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last mark : 24/01/2006 16:34